McDonalds working with US farmers to increase dairy consumption
The fast food giant is one of the largest users of dairy products in North America.
McDonald's and the Dairy Management Inc (DMI), an organisation created to help increase sales and demand for dairy products, have introduced a range of new products aimed at increasing dairy consumption in the US.
The new items include sandwiches and muffins which will contain cheddar cheese slices that are more than 30% larger than the versions previously used, as well as various iced coffee products, which will be available in McDonald’s branches and grocery stores nationwide.
Paul Ziemnisky, executive vice president global innovation partnerships with DMI, said that McDonald’s partnership has been hugely beneficial for farmers.
5% annual growth
“McDonald’s is one of the largest users of US dairy in North America and we have averaged more than 5% annual dairy volume growth over the last three years," he said.
The announcement by DMI of the new menu offerings comes just over five weeks after McDonald’s said it was removing chocolate milk and cheeseburgers from its happy meals.
However, unflavoured milk is still offered on the Happy Meal menu and McDonald’s is working to reformulate the chocolate milk recipe to remove added sugar.